Etsy Shop Manager store management dashboard open on a laptop

Get found on Etsy

Etsy Consulting

Shop setup, Etsy SEO and product presentation that help handmade and design-led brands get found and chosen.

Shop

Setup and branding

13

Tags optimised per listing

SEO

Etsy search-led copy

Monthly

Listing refresh cycle

Overview

Etsy buyers shop by search and by feel. Winning there means being technically discoverable and visually distinctive at the same time.

We handle both: keyword-driven listing optimisation alongside branding and product presentation that suits the marketplace.

Problems we solve

  • Listings invisible in Etsy search results
  • Titles and tags written for people, not for the algorithm
  • Photography that undersells the actual product
  • Ads running without a clear return

Who this service is for

  • Makers and designers launching a new Etsy shop
  • Shops with steady views but weak conversion
  • Sellers whose listings never surface in Etsy search
  • Brands wanting a stronger, more cohesive shop presentation

The challenge

Beautiful products, invisible shop.

Etsy search rewards specific, well-tagged listings and a shop that looks trustworthy at a glance. Without that, great products sit unseen behind competitors with weaker craft and better titles.

Our approach

Four moves, in order

  1. 01

    Position the shop

    Niche, brand story, banner, policies and about section built properly.

  2. 02

    Research the terms

    Long-tail buyer language mapped to every listing and tag slot.

  3. 03

    Optimise the listings

    Titles, tags, attributes, descriptions and image order rebuilt.

  4. 04

    Sustain the momentum

    New listings, seasonal pushes, reviews and Etsy Ads managed monthly.

What we offer

Every element below can be delivered as part of a complete programme or scoped individually to fit your priorities.

Shop setup

Complete shop configuration, sections, policies and about page.

Product & niche research

Demand and competition analysis specific to Etsy buyers.

Listing optimisation

Titles, tags, attributes and descriptions rebuilt for search and conversion.

Etsy SEO

Keyword research mapped across the catalogue to avoid cannibalisation.

Branding

Shop banner, logo usage, packaging inserts and a consistent visual style.

Product presentation

Image direction, lifestyle framing and listing video guidance.

Growth & advertising guidance

Etsy Ads structure, budgets and off-platform traffic strategy.

Our process

How we deliver this service

  1. 01

    Audit

    Shop, listings and keyword coverage reviewed in full.

  2. 02

    Keyword mapping

    A target keyword set assigned per listing.

  3. 03

    Rebuild

    Listings and shop presentation reworked.

  4. 04

    Promote

    Advertising and external traffic guidance.

  5. 05

    Review

    Performance tracked and listings refined.

Tools & platforms

What we run on

The everyday stack we use to deliver, measure and report on this service.

Etsy Shop Manager
Etsy Ads
eRank
Marmalead
Etsy Stats
Canva

Key deliverables

  • Fully configured Etsy shop
  • Keyword map across the catalogue
  • Optimised listings with complete attributes
  • Shop branding assets and image direction
  • Advertising and growth recommendations

Benefits

  • Improved visibility in Etsy search
  • Higher conversion from stronger presentation
  • A shop that reads as a brand, not a hobby
  • Advertising spend directed where it returns

Sample output

What lands in your inbox every month

Operator-grade reporting written in plain English — not a screenshot of a dashboard.

./report

  • Views, favourites and conversion by listing
  • Search terms bringing traffic into the shop
  • Etsy Ads spend against attributed orders
  • Listings to refresh, retag or renew
  • Next month's listing and seasonal plan

Side by side

How this compares to a typical agency

  • KeywordsLong-tail buyer language researchedGeneric one-word tags
  • ListingsAll 13 tags and attributes usedHalf the fields left empty
  • ShopBranded, policies completeDefault shop, no story
  • Etsy AdsBudget steered to converting listingsFlat spend across all

Our commitments

What we promise on day one

We commit to how we work. Platform outcomes are never guaranteed — anyone who guarantees them is guessing.

  • A single accountable team — no rotating account managers.
  • Reporting built around outcomes and spend efficiency, not hours billed.
  • Every asset we produce for you is yours to keep, with no licence traps.
  • Clear written scope and timelines before any work begins.
  • No guarantees we cannot control — platform results are never promised.

How we engage

Two ways to work together

Every engagement is scoped to your stage and channels. Share a brief and we will come back with a plan.

Pilot

Start here

The first 90 days. Audit, plan and the first delivery cycle — scoped so results are measurable before you commit further.

  • Discovery call and full audit
  • Roadmap locked with agreed milestones
  • First complete cycle of work delivered
  • Weekly progress updates and reporting
Start a conversation

Ongoing partnership

After the pilot

We run this function as a dedicated part of your team, in repeating cycles that build on the previous one.

  • Named lead plus specialists on your account
  • Bi-weekly strategy calls
  • Quarterly review and re-planning
  • Continuous optimisation cycles
Start a conversation
01

Discovery call

A 30-minute call to understand your goals, constraints and current setup.

02

Audit and plan

We review what exists today and return a written roadmap with milestones.

03

Cycle one

Work starts within a week of sign-off, with the first delivery inside 30 days.

Why choose Logic Brigade

The same principles apply across every service we deliver.

12+ Years of Experience

More than a decade working across e-commerce platforms, marketplaces and advertising channels — applied to every engagement.

Complete E-Commerce Expertise

Shopify, Amazon, eBay, Etsy and TikTok Shop under one roof, so advice accounts for how each channel actually behaves.

Strategy + Design + Development + Marketing

Four disciplines that usually sit in four different companies, coordinated by one team against one plan.

One Agency for End-to-End Growth

From the first brand decision to scaled advertising, you don't need to re-explain your business to a new vendor at every stage.

Data-Driven Decisions

Tracking is set up properly first, then every recommendation is argued from the numbers rather than opinion.

Transparent Communication

Clear scopes, honest timelines and reporting that shows what worked, what didn't and what happens next.

Frequently asked questions

Still have a question? Ask us directly during your free consultation.

Request Free Consultation

Ready to move forward with Etsy Consulting?

Book a free consultation and we'll outline exactly what this would look like for your business.