02Social Media Marketing
Strategy, content and day-to-day management that turns social channels into a dependable demand source.
Explore
Profitable paid growth
Digital Advertising
Meta, Google and TikTok campaigns built on audience research, creative testing and clean conversion tracking.
5+
Ad platforms managed
Weekly
Optimisation cycle
Full-funnel
Campaign structure
Tracking
Audited before spend
Overview
Paid media multiplies whatever is already true about your offer, your creative and your store. We make sure those foundations are right, then run campaigns with a structured testing discipline.
Tracking is set up correctly first, so every decision after that is made on reliable data.
Problems we solve
- Broken or partial conversion tracking distorting decisions
- Creative fatigue with no testing pipeline behind it
- Disorganised account structure making learning impossible
- Scaling attempts that break performance
Who this service is for
- Brands with rising acquisition costs and falling returns
- Businesses launching paid media for the first time
- Advertisers stuck below a scaling ceiling
- Teams unsure whether their tracking data is trustworthy
The challenge
Spend is going up and returns are going down.
Campaigns stacked on top of each other over time, audiences overlapping, creative fatigued, and tracking that nobody has verified since it was installed. The dashboard reports a number that the bank account does not agree with.
Our approach
Four moves, in order
- 01
Verify the tracking
Pixels, conversions API and analytics audited before a penny is spent.
- 02
Rebuild the structure
Clean prospecting, retargeting and retention split without overlap.
- 03
Test creative properly
Structured variations so you learn which angle wins, not just which ad.
- 04
Scale on contribution
Budget moved toward profit contribution, not platform-reported ROAS alone.
What we offer
Every element below can be delivered as part of a complete programme or scoped individually to fit your priorities.
Meta Ads
Facebook and Instagram campaigns across prospecting and retargeting.
Google Ads
Search, Shopping, Performance Max and YouTube campaigns.
TikTok Ads
Creative-led campaigns built for the platform's native formats.
Campaign strategy
Funnel design, budget allocation and target economics.
Audience research
Segment definition, intent mapping and exclusion planning.
Creative strategy
Angle development and structured creative testing.
Retargeting
Segmented remarketing across site, engagement and customer lists.
Conversion tracking
Pixel, server-side and analytics configuration verified end to end.
Optimisation & scaling
Systematic budget scaling with performance guardrails.
Performance reporting
Transparent reporting on spend, return and next actions.
Our process
How we deliver this service
- 01
Audit
Accounts, tracking and historical performance reviewed.
- 02
Foundation
Tracking corrected and account structure rebuilt.
- 03
Strategy
Funnel, budgets and target metrics agreed.
- 04
Launch & test
Structured creative and audience testing.
- 05
Optimise
Weekly optimisation against agreed KPIs.
- 06
Scale & report
Controlled scaling with transparent reporting.
Tools & platforms
What we run on
The everyday stack we use to deliver, measure and report on this service.
Meta Ads Manager
Google Ads
TikTok Ads Manager
Amazon Ads
Google Analytics 4
Google Tag Manager
Conversions API
Looker Studio
Key deliverables
- Advertising audit and strategy document
- Verified conversion tracking setup
- Structured campaigns across chosen platforms
- Creative testing roadmap
- Regular performance reporting
Benefits
- Decisions based on tracking you can trust
- Lower acquisition costs through better creative and structure
- A repeatable testing system instead of one-off wins
- Full transparency on where budget goes
Sample output
What lands in your inbox every week
Operator-grade reporting written in plain English — not a screenshot of a dashboard.
./report
- Spend, revenue, ROAS and CPA by platform
- Creative performance ranked with the takeaway
- Audience and funnel-stage breakdown
- Tracking health and data discrepancies
- Next week's tests and budget shifts
Side by side
How this compares to a typical agency
WhatLogic BrigadeTypical agency
- TrackingAudited and verified firstAssumed to be working
- StructureFunnel stages kept separateOverlapping audiences
- CreativeStructured variation testingOne ad until it dies
- MeasurementProfit contribution reportedPlatform ROAS only
Our commitments
What we promise on day one
We commit to how we work. Platform outcomes are never guaranteed — anyone who guarantees them is guessing.
- A single accountable team — no rotating account managers.
- Reporting built around outcomes and spend efficiency, not hours billed.
- Every asset we produce for you is yours to keep, with no licence traps.
- Clear written scope and timelines before any work begins.
- No guarantees we cannot control — platform results are never promised.
How we engage
Two ways to work together
Every engagement is scoped to your stage and channels. Share a brief and we will come back with a plan.
Pilot
Start hereThe first 90 days. Audit, plan and the first delivery cycle — scoped so results are measurable before you commit further.
- Discovery call and full audit
- Roadmap locked with agreed milestones
- First complete cycle of work delivered
- Weekly progress updates and reporting
Ongoing partnership
After the pilotWe run this function as a dedicated part of your team, in repeating cycles that build on the previous one.
- Named lead plus specialists on your account
- Bi-weekly strategy calls
- Quarterly review and re-planning
- Continuous optimisation cycles
01
Discovery call
A 30-minute call to understand your goals, constraints and current setup.
02
Audit and plan
We review what exists today and return a written roadmap with milestones.
03
Cycle one
Work starts within a week of sign-off, with the first delivery inside 30 days.
Why choose Logic Brigade
The same principles apply across every service we deliver.
12+ Years of Experience
More than a decade working across e-commerce platforms, marketplaces and advertising channels — applied to every engagement.
Complete E-Commerce Expertise
Shopify, Amazon, eBay, Etsy and TikTok Shop under one roof, so advice accounts for how each channel actually behaves.
Strategy + Design + Development + Marketing
Four disciplines that usually sit in four different companies, coordinated by one team against one plan.
One Agency for End-to-End Growth
From the first brand decision to scaled advertising, you don't need to re-explain your business to a new vendor at every stage.
Data-Driven Decisions
Tracking is set up properly first, then every recommendation is argued from the numbers rather than opinion.
Transparent Communication
Clear scopes, honest timelines and reporting that shows what worked, what didn't and what happens next.
Frequently asked questions
Still have a question? Ask us directly during your free consultation.
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These services are commonly delivered alongside Digital Advertising.
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