Etsy Shop Manager store management dashboard open on a laptop
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eBay & EtsyDemo placeholder — not a real client

eBay & Etsy Listing Optimisation

Marketplace shop management across eBay and Etsy — listing SEO, photography standards and promoted-listing structure.

Client / Brand
Demo Brand — Handmade Goods
Country
Canada
Services
Listing optimisation, Shop management, SEO, Promoted listings
Project URL
Not published

Project overview

A demonstration case study covering our marketplace store-management workflow on eBay and Etsy.

The problem

Challenge

Hundreds of listings built up over years, with inconsistent titles, thin descriptions and no promoted-listing strategy.

What success looked like

Goals

  • Standardise listing quality across both marketplaces
  • Improve search visibility inside each platform
  • Run promoted listings with a defined return threshold

Our approach

Strategy

Fix the catalogue before spending on visibility — promoted listings only multiply what the listing already does.

Deliverables

What We Did

  • Full catalogue audit and prioritisation
  • Keyword-mapped titles, tags and descriptions
  • Photography and thumbnail standards
  • Shop policies, sections and branding
  • Promoted-listing structure and budget rules

How it shipped

Implementation

Rolled out in batches, highest-traffic listings first, with weekly measurement before the next batch.

Visuals

Project Gallery

Etsy Shop Manager store management dashboard open on a laptopeBay Seller Hub store management dashboard open on a laptop

Comparison

Before & After

Placeholder image representing a store after redesignBeforeAfter

Shopify store redesign (illustrative placeholder)

Drag to compare

Measurement

Analytics & Dashboard

eBay & Etsy analytics
eBay & Etsy analytics dashboard mockupSample / Illustrative Data

Outcome

Results

  • Listing Views

  • Conversion Rate

No performance figures are shown because this entry is an illustrative placeholder. We never publish revenue, ROAS, order or growth numbers we cannot evidence.

In their words

Client Feedback

Client feedback is published here once it has been given and approved.

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